The ICC Buying Group

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Friday, 15 April 2016 07:10

Lifestyle Supermarket Franchise Opens up Distribution Centre

The Lifestyle Supermarket Franchise, owned by the ICC Buying Group, has recently opened up its own Lifestyle Distribution Centre (DC) in Olifantsfontein, Gauteng. The decision was made to better service the needs of their growing number of supermarket franchise stores.

Manny Gouveia, Lifestyle Franchise Manager is extremely upbeat about the new DC. "We have been working hard to create a fully fledged, well stocked distribution centre. The addition of our two trucks for deliveries has also ensured that we can deliver effectively and efficiently to far reaching corners of the country where our footprint stretches. Sometimes our stores are located in very rural areas, off the beaten track and now we can reach them easily through our network."

The Lifestyle Franchise is made up of Lifestyle Supermarket, Lifestyle Hardware & Building Suppliers and Lifestyle Liquormarket. Their vision is to have these three offerings in various shopping centres in both rural and urban areas across South Africa. They will then all be serviced in the future from Lifestyle's DC which has an expansion strategy within the location.

"The Franchise has numerous benefits to shop owners and ultimately to customers with the attractive pricing and ranging model on offer, comments Gouveia. Our stores are now able to compete with larger corporate grocery chains and give their customers more bang for their buck which is so critical in these times with the increasing food costs."

For more information on becoming part of the Lifestyle Group, please contact Manny Gouveia on 011 318 4838 or This email address is being protected from spambots. You need JavaScript enabled to view it..

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