The ICC Buying Group

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Monday, 12 October 2015 19:34

Suppliers Support Bredell Lifestyle Supermarket Opening

A number of suppliers showed their support by attending the opening of another Lifestyle Supermarket in Bredell, Benoni on the 30th September 2015. The Lifestyle franchise brand is managed by the ICC Buying Group and has steadily widened its footprint since 2013, mainly thanks to the belief of the supplier industry.

In attendance during the first day of trading for Bredell Lifestyle Supermarket was Colgate, RCL Foods Consumer, Clover and Tiger Brands to name a few. These suppliers also contributed through the ICC Buying Group to the opening specials advertised on the flyers to attract the customers into the new store.

Alberto Pestana, the Franchisee / Owner of the store was very upbeat during the opening morning. He purchased the store in 2013, then a low-key supermarket outlet and started making improvements. "I then began to look at the various franchise models available in the supermarket industry. The Lifestyle store came highly recommended and was also the most cost effective option and hence my decision to partner with Lifestyle."

Once the decision was made, the store then underwent a total revamp managed by the Lifestyle team to get ready for the opening day. Manny Gouveia, Franchise Manager at Lifestyle commented: "We assisted Pestana on all levels of the business, from negotiations with the landlord to ensure better terms, to installing a new ceiling and much improved signage both inside and outside. We also changed and updated the till points for a quicker flow for the customers and ensured fully stocked shelves with the right ranging for the market served."

Pregga Naidoo from RCL Foods Consumer Division was present on the day and had the following positive comments: "RCL Foods Consumer Division congratulates Alberto Pestana and the ICC Buying Group on another successful launch within their Lifestyle Franchise. It is encouraging to see a significant retailer working together with entrepreneurs to uplift the informal retail industry. We wish management and ownership of Lifestyle Bredell every success in their new format."

Pestana's closing remarks are that he looks forward to seeing the partnership growing between the Lifestyle group and his supermarket, to reap the rewards.

For more information on becoming part of the Lifestyle Group, please contact Manny Gouveia on 011 318 4838 or This email address is being protected from spambots. You need JavaScript enabled to view it..

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